The Influence of Price And Product Quality on Consumer Satisfaction With Bottled Drinking Water

Authors

  • Stella Theodora Kewo Universitas Dr.Soetomo, Surabaya
  • Meithiana Indrasari Universitas Dr.Soetomo, Surabaya

DOI:

https://doi.org/10.56916/jimab.v4i1.1074

Keywords:

Price, Product quality, Customer satisfaction

Abstract

In today's fast-paced and industrialized world, the issue of price and quality of drinking water has become a major concern for individuals and society. As the demand for safe and reliable water sources continues to increase, the bottled water industry has emerged as a leading player in meeting consumer needs. The study aims to examine and analyze the effect of price on consumer satisfaction of bottled water and to examine the effect of product quality on consumer satisfaction of bottled water. The study was conducted quantitatively, the sampling method was simple random sampling with 170 respondents of Aqua brand mineral water sellers in Gorontalo province. The data that has been collected was then processed using structural equation modeling analysis with a partial least square approach. The results of the study prove that there is a positive effect of price on customer satisfaction, as well as a positive effect of product quality on customer satisfaction of Aqua brand bottled water.

References

Abdullah, N. N., Prabhu, M., & Othman, M. B. (2022). Analysing driving factors of customer satisfaction among telecommunication service providers in Kurdistan region. In International Journal of Engineering Business Management (Vol. 14). SAGE Publishing. https://doi.org/10.1177/18479790221111436

Abidin, F. Z., Jamaluddin, A., Tanggamani, V., Nadia, S. A., & Sapari, A. (2023). Pricing Strategies: Determining the Best Strategy to Create Competitive Advantage. In International Journal of Academic Research in Business and Social Sciences (Vol. 13, Issue 6). https://doi.org/10.6007/ijarbss/v13-i6/17593

Chen, J. (2021). Factors Affecting Customer Loyalty in the B2B Background Based Neural Network Model. In Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research. https://doi.org/10.2991/assehr.k.211215.056

Djunaid, A. (2023). The Effect Of Service Quality In Enhancing Consumer Satisfaction. In JPIM (Jurnal Penelitian Ilmu Manajemen) (Vol. 8, Issue 2, p. 238). https://doi.org/10.30736/jpim.v8i2.1622

Ghoumrassi, A., & Țigu, G. (2017). The impact of the logistics management in customer satisfaction. In Proceedings of the ... International Conference on Business Excellence (Vol. 11, Issue 1, p. 292). De Gruyter Open. https://doi.org/10.1515/picbe-2017-0031

Hinterhuber, A. (2003). Towards value-based pricing—An integrative framework for decision making. In Industrial Marketing Management (Vol. 33, Issue 8, p. 765). Elsevier BV. https://doi.org/10.1016/j.indmarman.2003.10.006

Kráľ, P., & Jánošková, K. (2020). Consumer perception of global branded products quality. In SHS Web of Conferences (Vol. 74, p. 1018). EDP Sciences. https://doi.org/10.1051/shsconf/20207401018

Kirom, N. R., & Handayati, P. (2022). Keputusan pembelian online dipengaruhi oleh kualitas pelayanan dan kepercayaan konsumen. In INOVASI (Vol. 18, Issue 2, p. 227). https://doi.org/10.30872/jinv.v18i2.10437

Lambotte, M., Cara, S. de, & Bellassen, V. (2020). Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge, and geographical indications in French scanner data. In Review of Agricultural Food and Environmental Studies (Vol. 101, Issue 1, p. 147). Springer Science+Business Media. https://doi.org/10.1007/s41130-020-00121-z

Mardhotillah, R. R., Karya, D. F., & Rosyad, M. A. (2021). The Influence Of Price, Product Quality And Brand Image On Purchase Decisions (Study At Nahdlatul Ulama University Students Of Surabaya UsingInk Brand Helmet). In Procedia Business and Financial Technology (Vol. 1). https://doi.org/10.47494/pbft.2021.1.11

Mintz, E., Bartram, J., Lochery, P., & Wegelin, M. (2001). Not Just a Drop in the Bucket: Expanding Access to Point-of-Use Water Treatment Systems [Review of Not Just a Drop in the Bucket: Expanding Access to Point-of-Use Water Treatment Systems]. American Journal of Public Health, 91(10), 1565. American Public Health Association. https://doi.org/10.2105/ajph.91.10.1565

Najam, U., Ishaque, S., Irshad, S., Salik, Q., Khakwani, M. S., & Liaquat, M. (2020). A Link Between Human Resource Management Practices and Customer Satisfaction: A Moderated Mediation Model. In SAGE Open (Vol. 10, Issue 4). SAGE Publishing. https://doi.org/10.1177/2158244020968785

Nassè, T. B. (2022). Perceived Quality And Customer Satisfaction: A Qualitative Research In The Business Context Of Very Low Income Countries. In International Journal of Management & Entrepreneurship Research (Vol. 4, Issue 10, p. 392). Fair East Publishers. https://doi.org/10.51594/ijmer.v4i10.383

Pham, H. V., & Nguyen, H. T. H. (2020). Factors Affecting Customer Satisfaction: A Case Study of Grab in Vietnam. In The International Journal of Business & Management (Vol. 8, Issue 2). Canadian Center of Science and Education. https://doi.org/10.24940/theijbm/2020/v8/i2/bm2002-001

Sharabati, A. A., Al-Haddad, S., Judeh, M., & Al-Badawi, B. (2022). Brand extension and purchase intention of Jordanian banks’ clients. In Innovative Marketing (Vol. 18, Issue 2, p. 60). Business Perspectives. https://doi.org/10.21511/im.18(2).2022.06

Steenkamp, J. E. M. (1990). Conceptual model of the quality perception process. In Journal of Business Research (Vol. 21, Issue 4, p. 309). Elsevier BV. https://doi.org/10.1016/0148-2963(90)90019-a

Wydyanto, W., & Yandi, A. (2020). Model Of Brand Image And Purchasing: Price Perception And Product Quality (Literature Review Of Marketing Management). In Journal of Accounting and Finance Management (Vol. 1, Issue 5, p. 262). https://doi.org/10.38035/jafm.v1i2.31

Wydyanto, W., & Yandi, A. (2020). Model Of Brand Image And Purchasing: Price Perception And Product Quality (Literature Review Of Marketing Management). In Journal of Accounting and Finance Management (Vol. 1, Issue 5, p. 262). https://doi.org/10.38035/jafm.v1i2.31

Downloads

Published

2025-04-03

How to Cite

Kewo, S. T., & Indrasari, M. (2025). The Influence of Price And Product Quality on Consumer Satisfaction With Bottled Drinking Water. Journal of Innovation in Management, Accounting and Business, 4(1), 8–15. https://doi.org/10.56916/jimab.v4i1.1074

Issue

Vol. 4 No. 1 (2025)

Section

Articles

License

Copyright (c) 2025 Stella Theodora Kewo, Meithiana Indrasari

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

An author who publishes in the Journal of Innovation in Management, Accounting and Business (JIMAB) agrees to the following terms:

  1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  2. The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  3. The author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work