Strategi Penguatan Manajemen UMKM Pesisir Cilacap melalui Pelatihan dan Pendampingan Berbasis Kebutuhan Lokal: Strategi Penguatan Manajemen UMKM Pesisir Cilacap melalui Pelatihan dan Pendampingan Berbasis Kebutuhan Lokal

Hetydwi hastuti; Alfarisi Akbar Efendi Alfarisi Akbar Efendi; Sasongko Adi Priyanto Sasongko Adi Priyanto

doi:10.56916/jimab.v4i3.2691

Authors

Hetydwi hastuti Politeknik Negeri Cilacap
Faris Politeknik Negeri Cilacap
Sasongko Politeknik Negeri Cilacap

DOI:

https://doi.org/10.56916/jimab.v4i3.2691

Keywords:

MSME empowerment, Coastal MSMEs, , Training and Mentoring, Digital Marketing, Legal Compliance

Abstract

This study addresses the urgent need to strengthen the management capacity of micro, small, and medium enterprises (MSMEs) in the coastal region of Cilacap through training and mentoring based on local needs. The research aims to formulate and evaluate an effective model that enhances managerial skills, digital marketing competency, and legal compliance in MSMEs. A qualitative case study approach was employed, involving in-depth interviews and observations with 30 MSME actors and 20 mentoring recipients located in Cilacap. Data were collected using semi-structured interview guides, direct field observations, and documentation from training activities. Results indicate significant improvements in financial management practices, marketing outreach via digital platforms, and ease in obtaining legal certifications such as PIRT and halal certification. The mentoring process played a crucial role as a mediator that enhanced the practical application of training content, resulting in sustainable behavioral changes that improve business competitiveness. This study proposes integrating continuous mentoring with participatory and contextualized training to optimize MSME empowerment in coastal areas. Future research is expected to explore the scale-up of the model using remote communication technologies and its impact over longer terms.

References

Andriani, P., Sari, D. K., & Wijayanti, L. (2019). Peran pendampingan intensif dalam pelaksanaan legalisasi usaha UMKM. Jurnal Pemberdayaan Ekonomi, 6(1), 33-47.

Atina, L. (2022). Teknik wawancara semi-terstruktur dalam penelitian sosial. Jurnal Kualitatif, 4(3), 45-60.

Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27-40.

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.

Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Sage Publications.

Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches. Sage Publications.

Denzin, N. K. (1978). The research act: A theoretical introduction to sociological methods. McGraw-Hill.

Firdaus, R. (2022). Pendekatan partisipatif dalam pengumpulan data kualitatif. Jurnal Penelitian Sosial, 7(2), 24-39.

Firmansyah, Y., & Latifah, N. (2021). Dampak pandemi Covid-19 terhadap UMKM pesisir: Tantangan dan adaptasi. Jurnal Sosial Ekonomi, 16(1), 55-70.

Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field Methods, 18(1), 59-82.

Junaedi, A. (2023). Observasi partisipatif dalam studi pemberdayaan masyarakat. Jurnal Antropologi Sosial, 11(1), 15-31.

Kisaka, J., & Mwewa, D. (2014). Qualitative research methodology. International Journal of Social Science, 3(4), 12-17.

Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Sage Publications.

Marshall, C., & Rossman, G. B. (2016). Designing qualitative research. Sage Publications.

Merriam, S. B., & Tisdell, E. J. (2016). Qualitative research: A guide to design and implementation. John Wiley & Sons.

Mertens, D. M. (2015). Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Sage Publications.

Mudrakusuma, E. D., & Dewi, S. R. (2022). Strategi penguatan UMKM melalui pelatihan dan pendampingan. Jurnal Manajemen Usaha, 11(2), 89-104.

Naciri, A., & Belrhiti, Z. (2019). Case study research: A practical guide for beginners. International Journal of Social Research Methodology, 22(1), 99-107.

Nugroho, A., Rahmawati, N., & Wulandari, S. (2021). Peningkatan pemasaran digital untuk UMKM di Jawa Timur. Jurnal Teknologi Pemasaran, 9(3), 55-69.

Nurpalah, R. (2023). Saturasi data dalam penelitian kualitatif. Jurnal Penelitian Pendidikan, 9(2), 50-65.

Patton, M. Q. (2015). Qualitative research & evaluation methods. Sage Publications.

Priyanto, A., Firdhaus, F., & Hastuti, H. D. (2023). Penguatan manajemen UMKM di wilayah pesisir: Studi kasus Cilacap. Jurnal Manajemen dan Bisnis, 12(2), 101-120.

Putraa, I. W., & Kurniaa, N. (2025). Pemanfaatan teknologi digital dalam pengelolaan UMKM. Jurnal Teknologi dan Industri, 9(1), 88-105.

Rifia, L. (2025). Kendala dan solusi pengembangan UMKM pesisir di Indonesia. Jurnal Ekonomi dan Pembangunan, 14(3), 130-148.

Rizqi, A., Hadi, S., & Santoso, B. (2023). Teknik pengumpulan data dalam penelitian kualitatif. Jurnal Penelitian Sosial, 8(1), 33-48.

Rubin, H. J., & Rubin, I. S. (2012). Qualitative interviewing: The art of hearing data. Sage Publications.

Saldaña, J. (2016). The coding manual for qualitative researchers. Sage Publications.

Stake, R. E. (1995). The art of case study research. Sage Publications.

Stake, R. E. (2005). Qualitative case studies. In N. K. Denzin & Y. S. Lincoln (Eds.), The Sage handbook of qualitative research (pp. 443-466). Sage Publications.

Strauss, A., & Corbin, J. (1998). Basics of qualitative research: Techniques and procedures for developing grounded theory. Sage Publications.

Sugiarto, S., & Wahyono, T. (2025). Observasi dan analisis data dalam penelitian kualitatif. Jurnal Metode Sosial, 6(2), 40-59.

Sugiyono. (2018). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.

Suharno, S., Wijaya, B., & Ramadhani, F. (2021). Analisis gap pelatihan untuk UMKM di daerah pesisir. Jurnal Ekonomi Regional, 7(2), 75-90.

Suharno, S., Wijaya, B., & Ramadhani, F. (2021). Pendampingan sebagai mediator efektif perubahan manajerial UMKM. Jurnal Pengembangan Masyarakat, 7(4), 45-60.

Sukmawati, S. (2024). Model pembelajaran partisipatif untuk penguatan UMKM. Jurnal Pendidikan dan Pemberdayaan, 8(1), 112-127.

Sukmawati, S. (2024). Pendampingan intensif dalam pelatihan UMKM untuk keberlanjutan usaha. Jurnal Pengembangan Masyarakat, 8(4), 112-127.

Wulandari, T., & Hasan, M. (2020). Peran pencatatan keuangan digital dalam efisiensi UMKM. Jurnal Akuntansi dan Keuangan, 6(2), 77-89.

Yin, R. K. (2018). Case study research and applications: Design and methods. Sage Publications.

Zulkarnain, M., Syamsudin, A., & Firdaus, R. (2018). Faktor kunci sukses pengurusan sertifikasi UMKM. Jurnal Manajemen Usaha Mikro, 5(3), 22-35. Arifin, Z. (2025). Metode penelitian kualitatif untuk studi kasus pemberdayaan UMKM. Jurnal Metode Sosial, 6(1), 12-28.

Strategi Penguatan Manajemen UMKM Pesisir Cilacap melalui Pelatihan dan Pendampingan Berbasis Kebutuhan Lokal