FERRARY, M.; IKHSAN, S.; YUNITA, K.; DOSINTA, N. F.; DAMAYANTI, F. Mental Accounting dan Heuristik: Fenomenologi pada Kolektor Merchandise. Journal of Innovation in Management, Accounting and Business, [S. l.], v. 3, n. 3, p. 190–198, 2024. DOI: 10.56916/jimab.v3i3.1009. Disponível em: https://ejournal.papanda.org/index.php/jimab/article/view/1009. Acesso em: 12 jan. 2026.