SUSANTI, S. .; UTARSIH, H.; FADHLURROHMAN, R. . Interaksi Gamifikasi dan Brand Image dalam Membangun Loyalitas Pelanggan Tokopedia di Bandung. Journal of Innovation in Management, Accounting and Business, [S. l.], v. 4, n. 2, p. 456–465, 2025. DOI: 10.56916/jimab.v4i2.2246. Disponível em: https://ejournal.papanda.org/index.php/jimab/article/view/2246. Acesso em: 12 jan. 2026.