UTARSIH, H.; SIDIK, F. A. S. MENGUNGKAP DAMPAK CITRA MEREK DAN PENGALAMAN PELANGGAN DALAM FENOMENA PERALIHAN MEREK. (STUDI KASUS DI KALANGAN PENGGUNA SMARTPHONE). Journal of Innovation in Management, Accounting and Business, [S. l.], v. 4, n. 2, p. 448–455, 2025. DOI: 10.56916/jimab.v4i2.2247. Disponível em: https://ejournal.papanda.org/index.php/jimab/article/view/2247. Acesso em: 12 jan. 2026.