KOLIBU, R. J.; SILABAN, D. P.; TINDI, R. G. What Content Marketing Values Shape Consumers’ Brand Equity? Case of Indonesian Service MSEs. Journal of Innovation in Management, Accounting and Business, [S. l.], v. 4, n. 3, p. 553–562, 2025. DOI: 10.56916/jimab.v4i3.2596. Disponível em: https://ejournal.papanda.org/index.php/jimab/article/view/2596. Acesso em: 12 jan. 2026.