MONA, H. B. B.; GOETHA, S.; FALLO, A. Daya Tarik Pesan Kelangkaan dan Kompetisi Konsumen: Peran Gaya Hidup dalam Keputusan Pembelian Pakaian Pria di Ego Brother Kupang. Journal of Innovation in Management, Accounting and Business, [S. l.], v. 3, n. 2, p. 153–160, 2024. DOI: 10.56916/jimab.v3i2.907. Disponível em: https://ejournal.papanda.org/index.php/jimab/article/view/907. Acesso em: 12 jan. 2026.