Ahada, R., I. Marina, W. Roswinna, W. Roswinna, and A. Lasminingrat. “Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Alat Berat Kobelco”. Journal of Innovation in Management, Accounting and Business, vol. 4, no. 3, Dec. 2025, pp. 665-73, doi:10.56916/jimab.v4i3.1829.