1.
Kolibu RJ, Silaban DP, Tindi RG. What Content Marketing Values Shape Consumers’ Brand Equity? Case of Indonesian Service MSEs. JIMAB [Internet]. 2025 Dec. 3 [cited 2026 Jan. 12];4(3):553-62. Available from: https://ejournal.papanda.org/index.php/jimab/article/view/2596